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System_Boot_Sequence
Benchmark your Meta, TikTok, and YouTube Shorts video ads against 1,000 audited campaigns. Uncover your exact Hook Rate %, Hold Rate %, and automated 8-Pillar fixes.
Input your Meta, TikTok, or Shorts telemetry
Hook Rate (27.5%) is solid but sub-optimal. Positive utility promises create less psychological tension than pain avoidance.
Viewers are retaining moderately well, but final conversion intent requires earlier tactile evidence.
Stop guessing why your Hook Rate is dropping. Upload your raw MP4/MOV video files to AdHelix for automated 0.5s computer vision scene splitting, bounding box OCR audits, and TreeSHAP marginal attribution.
Hook Rate measures the percentage of impressions that successfully halt feed scrolling and watch at least the first 3.0 seconds of the video:
In high-velocity mobile feeds (Meta Reels, TikTok), Phase 1A (0.0s–1.5s) is critical. Ads utilizing direct camera eye-contact and cut velocity <1.2s achieve median Hook Rates of 28.4% to 35.2%.
Hold Rate evaluates middle-funnel pacing by calculating the percentage of hooked viewers who continue watching through the 15-second or complete video milestone:
Steep drops in Hold Rate are typically caused by visual split-attention cognitive overload (text overlays >22% of screen area) or low acoustic pacing.
Cost Per Hook Stop reflects your raw capital efficiency in capturing viewer attention before any sales pitch occurs:
Top 10% media buying accounts maintain a Cost Per Hook Stop under $0.05 to $0.08 on Meta and under $0.04 on TikTok.
Rather than guessing why an ad fatigues, AdHelix decomposes video frames into 8 Universal Pillars (Production, Environment, Talent, Narrative, Auditory, Graphics, Vertical Modalities, Emotional Tone).
Explore the full scientific framework on the 8-Pillar Creative Taxonomy Knowledge Hub.