What is Ad Creative DNA Sequencing?

Ad Creative DNA Sequencing deconstructs video ads into 0.5-second frame intervals across an 8-Pillar Universal Taxonomy (Production, Environment, Talent, Narrative, Auditory, Graphics, Vertical Modalities, and Emotional Tone) to uncover the exact elements driving conversion.

How does TreeSHAP causal attribution work in AdHelix?

Unlike simple correlation metrics, TreeSHAP (Shapley Additive Explanations) measures the exact marginal contribution of each creative tag and scene transition toward your ROAS and Hook Rate, eliminating false attribution.

How do I connect my Meta or TikTok ad accounts?

AdHelix connects directly via official Meta Marketing and TikTok Ads APIs through secure OAuth. Your creatives, campaigns, and conversion telemetry are ingested in real time without manual tracking sheets.

What is included in the AdHelix free trial?

Every new account receives 5,000 free credits valid for 30 calendar days. This allows you to run complete frame-by-frame deconstructions and generate TreeSHAP attribution diagnostics for your active video creatives.

Legal & Compliance

Terms of Service

Last Updated: August 24, 2026 • AdHelix Inc.

1. Acceptance of Terms

By accessing or using AdHelix ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you disagree with any part of these terms, you may not access the Service.

2. Description of Service

AdHelix provides analytics and insights for Meta (Facebook) advertising campaigns. Our service allows you to:

Connect and sync your Meta Ad Account
View and analyze your ad creatives
Access performance metrics and insights
Upload and analyze video content

3. User Accounts

3.1 Account Creation

To use our Service, you must create an account. You agree to:

Provide accurate, current, and complete information
Maintain and update your information as necessary
Maintain the security of your account credentials
Accept responsibility for all activities under your account

3.2 Account Security

You are responsible for maintaining the confidentiality of your account password and for all activities that occur under your account.

4. Credit Economy, Free Trial & Subscriptions

AdHelix operates on a prepaid credit model for creative video disassembling and pattern analysis.

5,000 Free Signup Credits: New users receive 5,000 free signup credits upon account registration. Trial credits are valid for 30 calendar days. Any unused trial credits expire automatically after 30 days.
Monthly Credit Subscriptions: Paid credit plans renew automatically on a monthly billing cycle.
5-Day Credit Rollover: Unused credits from active monthly subscriptions carry over for a 5-day rollover window into the subsequent monthly period.
Dynamic Settlement & Refunds: Credit settlement occurs dynamically upon analysis completion. Unsuccessful API requests are automatically refunded and never charged.

5. Facebook / Meta Platform Integration

When you connect your Facebook account or Meta Ad Account:

You grant us permission to access your Meta Ad Account data through Facebook's Graph API
You agree to comply with Facebook's Terms of Service and Platform Policy
You represent that you have the authority to grant such access
You may disconnect your account at any time

6. Acceptable Use

You agree NOT to:

Use the Service for any illegal purpose
Violate any third-party rights
Transmit any malicious code or viruses
Attempt unauthorized access

Interfere with or disrupt the Service
Use automated systems without permission
Impersonate any person or entity

7. Intellectual Property & Client Content

The Service, its proprietary algorithms, video decomposition models, and user interface are owned exclusively by Thirty-Four Accessories GmbH and are protected by Swiss and international copyright and intellectual property laws.

Client Content Ownership: You retain full ownership, right, title, and interest in and to any ad creatives, videos, images, copy, brand trademarks, and Meta ad campaign data you upload, connect, or sync to the Service ("Client Content").

Operational License: By uploading or connecting Client Content to the Service, you grant Thirty-Four Accessories GmbH a worldwide, non-exclusive, royalty-free license to host, parse, analyze, and process that content solely as necessary to provide, maintain, and support the Service for your account.

8. Aggregated Data, Industry Benchmarks & Platform Intelligence

8.1 Anonymized Aggregation License: Notwithstanding anything to the contrary in these Terms, you agree that Thirty-Four Accessories GmbH may de-identify, extract, anonymize, and aggregate data derived from your use of the Service and connected ad accounts ("Aggregated Data").

8.2 Permitted Use: Aggregated Data may be used by Thirty-Four Accessories GmbH for any legitimate business purpose, including but not limited to:

Generating cross-vertical creative benchmarks, industry retention curves, and category KPI percentiles (e.g., Thumb-Stop Rate, Hold Rate, ROAS, CPA);
Training, calibrating, evaluating, and improving statistical heuristics and multimodal AI models;
Delivering predictive creative recommendations, concept simulators, and attribute impact playbooks;
Publishing generalized industry trend studies and research insights.

8.3 Strict Anonymity & Cohort Guarantee:

Thirty-Four Accessories GmbH warrants and covenants that all Aggregated Data will be strictly anonymized such that it:

Contains no personal data, personally identifiable information (PII), or individual biometric identifiers;
Cannot be used, whether alone or in combination with other data, to identify, single out, or reverse-engineer your organization, brand identity, individual ads, or proprietary financial metrics;
Enforces strict minimum cohort gating ($k$-anonymity, $k \ge 10$) so that no competitor or third party can isolate an individual advertiser's performance.

8.4 Ownership of Platform Intelligence: All rights, title, interest, and intellectual property in and to derived Aggregated Data, benchmark algorithms, category priors, and generalized machine-learning weights belong exclusively to Thirty-Four Accessories GmbH.

9. Termination & Data Retention

We may terminate or suspend your account and access to the Service immediately for material breach of these Terms. You may terminate your account at any time via settings or by emailing customer support. Upon termination or disconnection of your Meta Ad Account, active OAuth tokens and raw campaign rows are deleted within 30 days in compliance with platform policies, while irreversible, non-identifiable statistical aggregates remain preserved in global benchmark datasets.

10. Contracting Entity & Contact

The Service is operated by Thirty-Four Accessories GmbH.

Company: Thirty-Four Accessories GmbH

Address: Thurgauerstrasse 117, 8152 Glattpark, Switzerland

UID: CHE-203.110.927

Customer Inquiries: hello@adhelix.ai

Technical & Operations: ops@adhelix.ai

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