The first AI-powered laboratory that deconstructs your video ads into biological data traits to engineer high-ROAS winners with surgical precision.
We deconstruct every creative into its biological markers: Hooks, visual triggers, and pacing sequences.
Mapping visual sequences to ROAS and Retention.
Combining DNA markers with performance data to engineer your next viral blueprint with surgical ROAS precision.
Stop bleeding budget. Sequence your creative DNA to isolate winning patterns and scale with surgical precision.
Stop manual uploads. Connect your ad accounts directly to our lab interface. We establish a secure, read-only data stream in seconds.
We don’t just look at CPA. Our system dissects performance data across Campaigns, Ad Sets, and every single Creative asset frame-by-frame.
Our proprietary algorithm identifies the invisible 'winning DNA': Thumb-stop hooks, specific visual triggers, and high-retention structures.
Receive actionable, data-backed instructions. Know exactly which elements to replicate to engineer your next high-ROAS winner immediately.
Basic Microscope
Systematic investigation of content patterns. Features AI-tagging and detailed audio transcripts.
Isolating the variables that drive your ROAS. Harness the power of our Causal Inference Engine.
The ultimate research station for large-scale operations. Includes white-label lab reports for clients.
// All data processing is GDPR compliant and encrypted with AES-256 standards.
Stop bleeding budget on unverified creatives. Connect your account now and start the DNA sequencing of your ads.
Analyzing creative DNA fragments...
AdHelix is an AI-powered ad creative analysis platform that deconstructs video advertisements into structured Creative DNA — a set of measurable visual, structural, and behavioral markers. AdHelix correlates these markers with performance KPIs (CTR, CPM, ROAS) retrieved via the Facebook Marketing API to identify which creative patterns reliably generate the highest Return on Ad Spend.
Precision definitions for performance advertising concepts, as used within the AdHelix sequencing engine.
The inflection point at which a video ad's Click-Through Rate (CTR) degrades because the target audience has reached critical exposure frequency. AdHelix detects Creative Exhaustion automatically via frequency-weighted performance signals, enabling proactive creative rotation before ROAS collapses.
The percentage of viewers who watch the first 3 seconds of a video ad after initial impression. A Hook Rate above 35% is considered a strong performing "genetic marker" in the AdHelix Creative DNA framework. Low Hook Rates are isolated at the sequence level and correlated with visual opener patterns.
The process of linking specific visual elements—motion speed, color saturation, face-presence, text density—to concrete performance KPIs (CTR, ROAS, Retention Rate) via Facebook Marketing API data. AdHelix automates this mapping using multi-modal AI sequencing.
A statistical measure that quantifies how closely a creative feature (e.g., protagonist type, scene cuts per second) tracks with Return on Ad Spend (ROAS). AdHelix calculates ROAS Correlation across your entire ad library to surface the highest-confidence scaling signals.
The proprietary AdHelix term for the structured set of visual, auditory, and structural tags extracted from a video ad. Like biological DNA, Creative DNA encodes the underlying patterns (genes) that determine whether an ad performs or underperforms in a specific target ecosystem.
The algorithmic step in the AdHelix pipeline where high-frequency, high-performance tag combinations are identified and separated from low-signal noise across an entire campaign portfolio. Pattern Isolation enables systematic scaling of proven creative blueprints.
AdHelix analyzes the visual and structural metadata of every video ad in your library and correlates these features with ROAS data fetched directly from the Facebook Marketing API. By isolating which creative patterns consistently produce the highest ROAS, AdHelix provides actionable scaling decisions instead of manual guesswork.
Yes. AdHelix monitors frequency-to-performance ratios across all active creatives and flags assets that exhibit the classic signature of Creative Exhaustion: rising CPM, declining CTR, and flattening ROAS. Alerts are surfaced in the dashboard and can trigger automated creative swap recommendations.
AdHelix currently integrates with Meta (Facebook & Instagram) via the Facebook Marketing API. Support for TikTok Ads, Google Performance Max, and Pinterest is on the roadmap.
AdHelix can analyze creative assets structurally—extracting DNA markers without needing historical performance data. As you run campaigns and sync to the API, the system enriches your library with empirical ROAS Correlation scores over time.
AdHelix connects to Meta via OAuth and requests only the minimum required read-level permissions for Ad Insights and Creative assets. No sensitive account data, payment information, or campaign settings are stored. Data is encrypted in transit via TLS 1.3.
"I manage over €200k in monthly spend, and AdHelix is now my secret weapon for the Meta auction. The ability to see the correlation between specific text overlays and CTR > 1% has cut our testing phase in half. I no longer waste my clients' budget on 'gut-feeling' creatives that the algorithm would have rejected anyway."
"The hardest part of my job was dealing with 'Creative Exhaustion.' AdHelix showed us that our audience wasn't tired of our product—they were just tired of the first two seconds of our videos. By swapping hooks based on AdHelix’s frame-by-frame analysis, we increased our average watch time by 45% without filming a single new scene."
"Before AdHelix, our creative testing was mostly 'educated guessing.' We knew an ad worked, but we never knew why. Now, we can isolate exactly which hooks are driving our 3.5x ROAS and scale them across markets. It’s transformed our creative department from a cost center into a predictable revenue driver."
