How to use AdHelix
The complete guide to connecting Meta, analyzing creative DNA, and scaling ROAS with causal intelligence.
Welcome to the AdHelix Product Guide. AdHelix is the multi-modal AI laboratory for ad creative DNA sequencing and performance attribution.
By disassembling your video and static creatives into granular visual, auditory, and structural elements, AdHelix isolates the exact marginal lift of every hook, cut, talent, and angle—enabling media buyers and creative strategists to scale Meta ROAS with scientific precision.
🗺️ The 4-Step Workflow
graph LR
A["1. Connect Meta"] --> B["2. Ingest & Scope"]
B --> C["3. Queue Analysis"]
C --> D["4. Read Causal Insights"]- Connect Meta Ads Manager: Link your Meta Business Manager account via OAuth or long-lived System User Tokens to sync campaigns, ad sets, and creative assets.
- Set Workspace & Scoping: Switch between Brand Rooms and choose your target Ad Account in the sidebar.
- Queue Creative Analysis: Send synced video creatives or static images to the AI processing queue to extract the 8 Pillars of Creative Taxonomy.
- Read Performance Insights: Open Timeline DNA, Impact Heatmaps, and the Element Matrix to identify spend-weighted Brand Winners and eliminate Brand Hazards.
📚 Guide Modules
| Guide | Description | Key Topics |
|---|---|---|
| Get Started | Initial onboarding & setup | Free 5,000 credits, invites, first-week checklist |
| Workspace & Scoping | Account hierarchy & UI | Organizations, Brand Rooms, Ad Account selectors |
| Bring In Ads & Meta Sync | Data ingestion & Meta connection | System User Tokens, OAuth, permissions, sync runs |
| Creative Analysis & 8 Pillars | AI deconstruction engine | 8 Taxonomy Pillars, Demucs audio, Whisper STT, OCR |
| Performance Insights | Causal attribution & heatmaps | TreeSHAP lift, Hook Rate, retention drop-off, Matrix |
| Settings, Tokens & Billing | Workspace configuration & credits | Credit rates, 5k trial, brand budgets, subscriptions |
[!TIP] New to AdHelix? Start by completing the Get started guide. Ensure your Meta account is connected before attempting to run your first Impact Heatmap.