Creative Analysis & 8 Pillars
Deep dive into the AI deconstruction engine, 8 Pillars of Creative Taxonomy, Demucs audio separation, and Timeline DNA.
AdHelix transforms monolithic video files and static image creatives into structured, queryable data entities. Every creative is decomposed into quantifiable visual, auditory, temporal, and narrative attributes.
1. Triggering an Analysis
Analysis is handled as an asynchronous queued background job:
- Open Creative Library (
/creatives) or Queue & Processing (/analysis). - Select an unanalyzed synced creative or upload a local
.mp4,.mov,.webp, or.pngfile. - Click Analyze Creative.
- The job is queued in the multi-modal pipeline (
internal/analysisorch/), which extracts keyframes, separates audio tracks, transcribes speech, and grounds detected entities. - Upon completion, click the completed card to open the Analysis Detail Studio (
/analysis/[creativeId]).
2. The 8 Pillars of Creative Taxonomy
AdHelix standardizes creative attributes into 8 canonical taxonomy pillars:
| Pillar | Focus Area | Example Attributes |
|---|---|---|
| 1. Production | Camera, framing, and visual aesthetics | Macro Close-up, Wide Landscape, Studio Keylight, Daylight, Cut Frequency (under 1.8s) |
| 2. Environment | Spatial setting and contextual backdrop | Clean Bathroom Vanity, Modern Kitchen, Gym/Fitness, Car Interior, High-End Studio Void |
| 3. Talent | Creator demographics, facial expressions, and motion | Female 25–34, FACS Action Units (Joy, Surprise, Skepticism), Direct Mirror Eye Gaze, Hand Glide Speed |
| 4. Narrative | Structural script format and hook archetype | 3s Shock Hook, ASMR Sensory Swatch, Before/After Split, Listicle 3-Reasons-Why, Founder Story |
| 5. Auditory | Spoken cadence, vocals, music, and sound design | Whisper STT Cadence (160 WPM), Demucs Isolated Vocals, 124 BPM Upbeat Pop, -12dB Audio Ducking |
| 6. Graphic | On-screen text, overlays, and typography | OCR Headline Coordinates, 5-Star Rating Badges, Bottom-Third Subtitles, Discount Promos |
| 7. Vertical | Product category and commercial positioning | Clean Beauty, Luxury Skincare, High-Pigment Cosmetics, Activewear, Mobile App SaaS |
| 8. Sentiment | Emotional tone and vocal inflections | High-Energy Enthusiastic, Calm ASMR Whispering, Urgent Scarcity, Trustworthy Clinical |
3. Analysis Detail Studio Tabs
The /analysis/[id] detail view provides 5 granular diagnostic inspection panels:
1. Overview Tab
- Executive Creative DNA Bar: Top summary badges displaying Primary Hook, Environment, Talent, and Audio score.
- TreeSHAP Marginal Lift Indicators: Real-time statistical contribution score (e.g.
+27.6% Hold Rate Lift). - Entity Detection Summary: Consolidated breakdown of identified products, logos, faces, and text overlays.
2. Visual & Motion Tab
- 60 FPS Hardware-Accelerated Playhead: Frame-accurate bounding box overlays with active yaw rotation, velocity vectors, and confidence telemetry.
- Forensic Spotlight Defocus: Smooth background blur isolating the exact bounding box subject with zero pixel clipping.
3. Audio Insights Tab (Demucs & Whisper)
- Demucs Track Isolation: Independent waveform visualizers for Isolated Vocals / Speech vs. Background Music Bed.
- Audio Ducking Telemetry: Detects when background music volume drops to emphasize spoken value propositions.
4. Text & OCR Tab
- Interactive Transcript: Spoken words timestamped down to the millisecond.
- Soft-Delete & Ignore Action: Fades low-confidence OCR watermarks or accidental text detections, instantly removing them from downstream tag clouds and heatmaps.
5. System Telemetry Tab
- Compute Meter: Itemized compute token cost, pipeline runtime duration, and GPU model versioning.
4. Video Timeline DNA vs. 4-Zone Spatial Still Ads
AdHelix evaluates both motion video and static image assets with specialized interfaces:
- Video Creatives (Timeline DNA): Temporal multi-track stack (Scene Track, Speech Wave, Music Track, Multi-Tags) synchronized with Meta retention decay curves.
- Static & Image Ads (Spatial Layout View): 4-zone spatial grid evaluating Headline Zone, Visual Hero Anchor, Social Proof / Reviews, and Offer / CTA Button.