1. Introduction
Welcome to AdHelix. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
2. The Data We Collect
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
- Identity Data: includes first name, last name, username or similar identifier.
- Contact Data: includes billing address, delivery address, email address and telephone numbers.
- Technical Data: includes internet protocol (IP) address, your login data, browser type and version.
- Usage Data: includes information about how you use our website, products and services.
- Marketing and Communications Data: includes your preferences in receiving marketing from us.
3. How We Use Your Data
We will only use your personal data when applicable privacy laws allow us to. Most commonly, we process your data under the following legal bases:
- Contract Performance: Where we need to perform the contract we are entering into or have entered into with you (e.g., executing video analysis, computing creative retention metrics, rendering dashboards).
- Legitimate Interests: Where it is necessary for our legitimate interests (or those of our users) to improve system reliability, evaluate heuristic algorithms, prevent fraud, and build generalized creative benchmarks, provided your fundamental rights do not override those interests.
- Legal Obligation: Where we need to comply with Swiss or EU statutory obligations (e.g., accounting, tax, regulatory audits).
4. Meta Platform Data, De-Identification & Aggregated Intelligence
When you connect your Facebook / Meta Ad Accounts, we access data strictly through the official Meta Graph & Marketing APIs in full compliance with Meta Platform Terms and Developer Policies:
- Purpose Limitation: We pull only the quantitative performance telemetry (spend, impressions, 3s views, clicks, conversions) and creative metadata necessary to deliver our analytics services. We never modify your campaigns, ad settings, or publish on your behalf.
- Strict Multi-Tenant Isolation: Your raw ad account data, access tokens, and creative assets are isolated in dedicated, encrypted cloud storage protected by row-level database security. We never sell, transfer, or license raw Meta Platform data to any third party.
- Statistical De-Identification & Industry Benchmarks: In accordance with GDPR Recital 26 and Swiss FADP (DSG), non-identifiable structural attributes (e.g. video hook angles, music tempo ranges, scene cut frequency) are de-identified and aggregated across verticals to produce generalized category benchmarks ($k$-anonymity, $k \ge 10$). Such irreversible aggregate statistics do not constitute personal data and cannot identify any individual brand or advertiser.
- Data Deletion on Disconnect: You may disconnect your Meta Ad Account at any time. Upon disconnection or account termination, active access tokens and raw campaign sync records are deleted within 30 days.
5. Data Controller & Contact Information
The Data Controller responsible for processing your personal data under the Swiss Federal Act on Data Protection (FADP / DSG) and EU General Data Protection Regulation (GDPR) is:
Thirty-Four Accessories GmbH
Thurgauerstrasse 117, 8152 Glattpark, Switzerland
UID: CHE-203.110.927
Customer & Data Subject Inquiries: hello@adhelix.ai
Technical & Data Protection Officer: ops@adhelix.ai