ADHELIX_
System_Boot_Sequence
Creative Analytics•Meta Ads (Reels & Feed)
Stop Guessing Why Your Video Ads Fail.
AdHelix deconstructs your Instagram Reels & Facebook video ads into scenes. Pinpoint the exact millisecond viewers scroll away, diagnose why your hook failed, and send your creative team precise briefs that convert.
5,000 Free Credits (~5 ad breakdowns)No Credit Card RequiredUpload MP4 Directly or Connect Meta in 60s
Live Ad Account Data
Campaign ROAS
4.65x +34%
3s Hook Rate
71.4%
Top 5%
Avg. Watch Time
14.2sHigh Hold
Recommendation
Scale BudgetWinning Angle
[ 0.0 ]Meta Reel · 9:16
Scroll-Stop Hook
0.0 – 2.1s36.1s Total
exurbe Cosmetics — Longwear Lip Stain UGC Hook
36.1s VideoDeconstructed ScenesSelect scene to view
Why This Scene Works0.0 – 2.1s
On-Screen Hook
“LE ROUGE À LÈVRES QUI NE DISPARAÎT PAS”
Audio & Setting
Commuter train · Natural daylight · Upbeat tempo
Pattern-interrupt question halts scroll before 2 seconds
Free Trial Workflow
How to Audit Your First Video Ad in Under 2 Minutes
Your 5,000 free credits let you break down ~5 full video ads. No sales calls, no waitlists, zero credit card required.
Step 01Free Trial
Claim 5,000 Free Credits
Instant provision upon email signup. $0 down, zero sales calls required.
Step 02Free Trial
Drop MP4 or Sync Meta in 60s
Upload any video file directly or connect your Meta ad account with 1-click self-serve setup.
Step 03Free Trial
Reveal Scene Drop-Off Points
See the exact second viewers scroll past, 3-second hook retention scores, and why viewers dropped.
Step 04Free Trial
Turn Waste Into Scaled Winners
Kill budget burners on Day 1, swap fatigued hooks, and brief your video editors with proven winners.
Creative A/B Comparison
Winner vs. Burner: The Difference Between 4.65x ROAS and Wasted Spend
Same brand. Same product. Two completely different ROAS and cash outcomes.
Winner
+$42,000 Net Profit Scaled
exurbe Cosmetics — UGC Problem/Solution Hook
Meta Reel · 9:16 Video · Creative Test36.1s
Avg. Watch14.2s
ROAS4.65x
3s Stop Rate71.4%
BenchmarkTop 5%
Scroll-Stop Hook: Question overlay stops scroll in 1.5s
Native UGC Setting: Commuter train looks native to Instagram Reels & Stories
Fast Product Proof: Kiss-proof smudge test on camera before 5s
AdHelix Scale Signal
AdHelix verified top-5% retention and 71.4% 3s stop rate within 24 hours, giving the media buyer total confidence to scale to +$42,000 net profit.
Budget Burner
-$12,400 Wasted Before Creative Diagnosis
exurbe Cosmetics — Studio Bottle Still (No Hook)
Meta Feed · 9:16 Still · Creative Test
Static
Avg. Watch2.1s
ROAS0.84x
3s Stop Rate18.2%
BenchmarkBottom 10%
No Hook or Question: 82% of viewers scrolled past immediately
Banner Blindness: Studio backdrop looks like a traditional banner ad
Zero Demonstration: Never shows anyone wearing or testing the product
AdHelix Early Detection
AdHelix flags this burner within the first $200 of spend based on low 3s hold rate (18.2%), preventing $12,200 in wasted ad budget before fatigue sets in.
Scene-by-Scene Creative Forensics
We Analyze Every Millisecond, Not Just the Video.
AdHelix deconstructs your ad into 4 synchronized creative streams—pinpointing the exact frame, word, or cut that keeps viewers watching.
4 Synchronized Layers Active
[ 0.0s – 2.1s ]Scroll-Stop Hook
[High-Contrast Text Hook]1.5s Read
[Direct Eye Lock]0.2s Lock
[Product Staged at Eye Level]Immediate
0.0s – 2.1s36.1s Total
Synchronized 9:16 Video HUD
Ad Cut Scenes (exurbe #3ff7f3c2)Select a scene to inspect
Retention Hold
71.4% HoldTop 5% Benchmark
Speech Tempo
142 WPMOptimal Pacing
Dead Air
0.0sZero Dropoff Gap
Gaze Lock
Locked at 0.2sAttention Lock
Second-by-Second Viewer Retention Waveform
Scene Sync: 0.0s – 2.1s
0.0s (Hook)2.1s (Product)5.8s (Proof)12.4s (Reviews)36.1s (CTA)
4 Synchronized Creative Intelligence LayersMillisecond Pipeline
On-Screen Typography
High-Contrast Hook
“LE ROUGE À LÈVRES QUI NE DISPARAÎT PAS”
Top-Center · Bold contrast outline · 1.5s reading duration · Halts thumb scroll
Spoken Audio & Cadence
142 WPM Pacing
Natural dialogue · 142 WPM optimal speech tempo · 0.0s dead air · Commuter acoustic profile
Continuous vocal cadence · Zero drop-off silence in 0–2s window
Talent & Eye Gaze
0.2s Gaze Lock
Direct camera eye contact locked at 0.2s
Unbroken gaze straight to viewer · Halts scroll in first 200ms
Product & Action Grounding
Immediate Reveal
Creator face + product bottle held in hand at eye level
Product revealed immediately in opening frame · Zero slow logo intro
Core Capabilities
The 4 Questions Every Ad Team Needs Answered
No guessing. See exactly what to scale, what to fix, and what to stop filming.
Drop-Off Analytics
71.4% Hook Retention1. Where do viewers drop off in your ad?
Pinpoint the exact millisecond viewers scroll past with second-by-second Meta retention curves.
Hook
9:16
Second-by-Second Viewer Retention71.4% Hold
0s (Hook)5s (Demo)15s (Proof)36s (CTA)
Element Ranking
Ad Insights2. Which elements drive sales vs. waste spend?
Attribute ROAS and CTR lift to specific creative elements: text hooks, settings, demos, and talent.
| Creative Element | ROAS | Impact |
|---|---|---|
| Text Question in Hook | 4.65x | +38% |
| Real-World UGC Setting | 4.20x | +28% |
| Kiss-Proof Smudge Demo | 3.95x | +24% |
| Studio Still (No Creator) | 0.84x | -42% |
| Logo in First 3 Seconds | 0.72x | -45% |
Hand this table directly to your video editors for next week’s creative batch.
Decision Board
Portfolio View3. What should you scale vs. kill?
Scale vs. Kill decision board: instantly separate winners to scale from budget burners to pause.
Fix Hook (Low Hold)Scale Now (Top ROAS)
UGC Lip Hook (4.65x)
Studio Still (0.84x)
Kill Ad (Burning Cash)Test Offer (High Hold)
Shift ad spend from burning creative variants straight into verified scaling winners.
Fatigue Radar
4-Day Early Warning4. Catch creative fatigue before your CPA doubles
Detect creative fatigue 4 days before CPA spikes and swap fatigued hooks before budget is wasted.
Ad Longevity vs. CPA Trajectory (Days 1–25) Hook Decay Detected (Day 18)
Day 1 (€14 CPA)Day 10 (Peak ROAS)Day 18 (Swap Hook Alert)Day 25 (Scale Maintained)
Early Signal4 Days in AdvanceFlags 3-second hook decay before Meta increases your auction CPM.
Exact CauseScene-Level DiagnosisKnow whether viewers got bored of the hook or the offer before editing.
Actionable FixReady Hook SwapReplaces the fatigued intro with your next highest-converting hook.
Transparent Pricing
Zero Seat Fees. Pay Only for What You Analyze.
Start free with 5,000 credits to test ~5 ad breakdowns. No monthly commitment, no per-seat charges.
Free Trial
5,000 Credits€0/no card required
Included Features
- 5,000 free credits provisioned instantly
- Analyze your first ~5 video ads in full
- Upload MP4 directly or connect Meta in 60s
- Second-by-second drop-off tracking
- Unlimited team members & video editors included at €0 per seat
Most Popular
Growth Pack
100,000 Credits€80/per month
Included Features
- 100,000 Monthly Credits (~135 video ads)
- Scale vs. Kill decision boards
- Fatigue alerts before CPA spikes
- 100% refund on unused credits
Agency Pack
500,000 Credits€300/per month
Included Features
- 500,000 Monthly Credits (~700 video ads)
- Multi-brand & client portfolios
- Exportable briefs for video editors
- Priority high-speed processing
FAQ
Frequently Asked Questions
Quick answers about connecting your accounts, team access, and pricing.
No. You can sign up with just an email, receive 5,000 free credits instantly, and drop in any MP4 or MOV video file to analyze its scenes, hook hold rate, and text elements without linking your ad account or entering payment details. You can connect your Meta Ad Account later with 1 click whenever you want automated retention syncing.
5,000 Free Credits Provisioned Instantly
Stop Guessing. Start Scaling Your Best Ads.
Claim your 5,000 free trial credits to break down your first ~5 video ads. Upload an MP4 directly or connect your Meta ad account in 60 seconds.
No Credit Card Required Upload MP4 Directly or Connect Meta in 60s Unlimited Team Members & Seats