Question 1

What is Ad Creative DNA Sequencing?

Accepted Answer

Ad Creative DNA Sequencing deconstructs video ads into 0.5-second frame intervals across an 8-Pillar Universal Taxonomy (Production, Environment, Talent, Narrative, Auditory, Graphics, Vertical Modalities, and Emotional Tone) to uncover the exact elements driving conversion.

Question 2

How does TreeSHAP causal attribution work in AdHelix?

Accepted Answer

Unlike simple correlation metrics, TreeSHAP (Shapley Additive Explanations) measures the exact marginal contribution of each creative tag and scene transition toward your ROAS and Hook Rate, eliminating false attribution.

Question 3

How do I connect my Meta or TikTok ad accounts?

Accepted Answer

AdHelix connects directly via official Meta Marketing and TikTok Ads APIs through secure OAuth. Your creatives, campaigns, and conversion telemetry are ingested in real time without manual tracking sheets.

Question 4

What is included in the AdHelix free trial?

Accepted Answer

Every new account receives 5,000 free credits valid for 30 calendar days. This allows you to run complete frame-by-frame deconstructions and generate TreeSHAP attribution diagnostics for your active video creatives.